Product Rating Methodology

This page explains how Unbox Health rates products on the platform.

Ratings Overview

All products on Unbox Health are rated on a letter Rating scale of D to A+. The letter Rating is translated from a numerical Aggregate Score (0-10) as follows:
Aggregate Score
Letter Rating
0.00 5.99
D
6.00 7.99
C
8.00 8.49
B
8.50 8.99
B+
9.00 9.49
A
9.50 10.00
A+
The Aggregate Score for a product is calculated using the following derived scores:
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Label Accuracy Score: Label Accuracy Score (or LAS) is a measure of how accurately a product's nutritional label matches what Unbox Health found in lab tests. It is calculated on a 0-10 scale - higher is better.
☣️
Non-Toxicity Score: Non-Toxicity Score (or NTS) measures the degree to which a product passes toxicity limit checks in Unbox Health's lab tests. It is calculated on a 0-10 scale - higher is better.
🥗
Nutritional Profile Score: Nutritional Profile Score (or NPS) is a measure of the macronutrient composition of a product in the context of RDA guidelines set forth by the NIN & WHO. A product’s NPS also accounts for the types of food additives found in the product, if any. It is calculated on a 0-10 scale - higher is better. Note: Nutritional Profile Score is only applicable for food-related product categories. Detailed explanation can be found here.

 
To calculate Aggregate Score for food-related product categories - LAS, NTS & NPS are used:
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Aggregate Score = (0.25 x LAS) + (0.25 x NTS) + (0.50 x NPS)
To calculate Aggregate Score for all other product categories - only LAS & NTS are used:
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Aggregate Score = (0.50 x LAS) + (0.50 x NTS)

Product Categories

For each product category on Unbox Health, you can access detailed information below about how we calculate these scores to arrive at our ratings:

Omega-3 Supplements

Omega-3 Supplements
Omega-3 Supplements

Vitamin-D Supplements

Vitamin-D Supplements
Vitamin-D Supplements

Vitamin-B12 Supplements

Vitamin-B12 Supplements
Vitamin-B12 Supplements

Vitamin-C Supplements

Vitamin-C Supplements
Vitamin-C Supplements

Magnesium Supplements

Magnesium Supplements
Magnesium Supplements

Zinc Supplements

Zinc Supplements
Zinc Supplements

Snack Bars

Snack Bars
Snack Bars

Peanut Butters

Peanut Butters
Peanut Butters

Breakfast Cereals

Breakfast Cereals
Breakfast Cereals

Protein Powders

Protein Powders
Protein Powders

Collagen Supplements

Collagen Supplements
Collagen Supplements

Shilajit Supplements

Shilajit Supplements
Shilajit Supplements

Ashwagandha Supplements

Ashwagandha Supplements
Ashwagandha Supplements

Coffee Powder

Coffee Powder
Coffee Powder

Honey

Honey
Honey

Ghee

Extra Virgin Olive Oil

Multivitamins

Melatonin Supplements

Creatine Supplements

Prebiotics & Fiber


 

Miscellaneous

Nutritional Profile Score - Detailed Explanation

Nutritional Profile Score - Explained
Nutritional Profile Score - Explained
 
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